STUDIO BRIEF
LIVE BRIEF: SECRET 7”
http://secret-7.com/
Design a 7" record sleeve for one of the following 7 artists:
The Chemical Brothers - Let Forever Be
The Supremes - Reflections
The Maccabees - Go
Peter Gabriel - Sledgehammer
The Rolling Stones - Dead Flowers
St. Vincent - Digital Witness
Underworld - Born Slippy
100 designs for each track will be selected, pressed and printed to be exhibited and sold for £50 to raise money for the Nordoff Robbins Charity. Creatives from around the world are invited to interpret the tracks in their own style for every 7”.
BACKGROUND
Peter Saville
Jamie Reed
Annie Leibovitz
Storm Thorgerson
Fred Deakin
Mark Farrow
Leif Podhajsky
You need people to see your work and the essence of graphic design is communication. There is no value producing work for it to be placed in a drawer. Often the best work or best ideas are the ones that people have seen. You must get use to distributing your work at the any available opportunity.
Remember design is about doing.
This is an opportunity to visually and conceptually exploit every possible angle of your ideas. We are expecting a visual feast of ideas before you even consider resolving the problem.
MANDATORY REQUIREMENTS
Examples of the four sleeves you didn’t select to enter.
A min of thirty “thumbnail” possible design treatments and supporting design development work.
Documentation on your blog and design sheets.
DELIVERABLES
Design Boards which document your final Design
Screenshot of uploaded design onto Secret 7 as proof on blog.
SUPPORTING RESOURCES
Author: Matthew Robertson
Publisher: Thames and Hudson
ISBN-10: 0500286361
Title: 45 Rpm: A Visual History of the Seven-Inch Record
Author: Spencer Drate
Publisher: Princeton Architectural Press
ISBN-10: 1568983581
Title: The Book of Hip Hop Cover Art
Author: Andrew Emery
Publisher: Mitchell Beazley
ISBN-10: 1840009195
Title: Alex Steinweiss: The inventor of the modern album cover
Author: Kevin Reagan
Publisher: Taschen
ISBN-10: 9783836527712
Title: For the record: the life and work of Alex Steinweiss
Author: McKnight-Trontz, Jennifer
Publisher: Princeton Architectural Press
ISBN-10: 1568982240
Title: Sampler: contemporary music graphics.
Author: Adrian Shaughnessy
Publisher: Laurence King
ISBN-10: 1856691640
Title: Sampler2: Art, pop and Contemporary music graphics
Author: Adrian Shaughnessy
Publisher: Laurence King
ISBN-10: 1856692248
Title: Radical Album Cover Art: Sampler 3
Author: Adrian Shaughnessy
Publisher: Laurence King
ISBN-10: 185669352X
Title: Cover Art By: New Music Graphics
Author: Adrian Shaughnessy
Publisher: Laurence King
ISBN-10: 1856695271
Title: Taken by Storm
Author: Storm Thorgerson
Publisher: Omnibus Press
ISBN-10: 1846096677
Title: The Raging Storm: The Album Graphics of StormStudios
Author: Storm Thorgerson
Publisher: De Milo
ISBN-10: 0957005407
Title: The Gathering Storm: The Album Art of Storm Thorgerson
Author: Storm Thorgerson
Publisher: De Milo
ISBN-10: 0957005431
SECRET 7 RULES
1. Your design must not include the artist’s name or the
song title
2. Concentrate your design on what will be the front,
only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm bleed
all the way around. That’s 190mm x 190mm in total. The
bleed won’t be visible, so bear that in mind
4. Your file must be produced in CMYK so it’s set-up
to be printed. Any PMS specials will be converted.
Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff, JPEG or PDF
7. Do try and reduce the size of your file as much as
possible - 10MB maximum
8. You can submit a sleeve design for as many of our
tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 4th March 2015
to upload your designs. Late submission will not be
accepted. We advise that you don’t wait till the last
few minute to upload, as the site will be busy
10. Last but certainly not least - if we email you with
the good news that you’ve made it into the show please
keep it a secret. It makes for a much better project!
We ask for all your details when you submit a design so
that we can shout about all our designers once our sale
day has passed and the secrets are out.
MY UNDERSTANDING OF THE BRIEF
From being briefed this brief I understand I have to produce for this live brief is an 7 inch record sleeve, front and back for one of the 7 songs listed above, which I must upload to the Secret 7 webpage before 9th February. Before I complete this brief though I must ensure I undertake several other tasks. I should research into existing record sleeve designs for the bands to see what kind of style they have already been produced in. I should also look at record sleeves in general to discover different styles that have been used for record sleeves. I should also research record sleeve designs from previous Secret 7 competitions, to get an idea of the kind of designs that are successful in this competition, I could perhaps research some of the designers who have previously won this competition as well, to gain inspiration for my own designs. The main focus of this competition is the band and the song that the record sleeve is going to be designed for, so I must ensure I research the song in detail and also the band as well, and any imagery which is related to them, perhaps previous record sleeves or music videos, even their webpage as well. As well as extensive research I have to produce 30 thumbnail designs experimenting my designs for one or more of the songs I am thinking about using for my final record sleeve, to see which song I have the most ideas for, which I may not realise before. From this I should refine my designs and produce 5 final designs for preferably one song I have chosen. From these designs I should choose my final record sleeve design that I can refine if necessary, and upload to the Secret 7 website.
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