Design and produce an A4 two colour screen printed book cover for your given visual culture theory book to be exhibited alongside Level 05 resolutions at Leeds Library.
Your design must work as a standalone poster for the purposes of the exhibition but also as a completed jacket design including; front, back, and spine complete with blurb, publisher logos, ISBN numbers, etc. Before undertaking the design you must consider and demonstrate awareness of the constraints associated with publishing.
Background:
You should undertake research into both the content of your given book, the theory and the theorist. Are their any visual semiotics associated with any or all of these and how could you use or exploit these within your own design treatments. You should aim to identify within your initial research an aspect of the publication which you feel you can effectively communicate through the medium of a book cover.Begin your visual research by exploring celebrated book cover design, these should include but not be limited to the following:
Chip Kidd
Peter Mendelsund
Jessica Hische
Oliver Munday
Jennifer Carrow
Shirley Tucker
David Pelham
Avoid limiting your visual investigation into only book cover design, undertake a broad and varied exploration of visual communication.
Mandatory Requirements:
Two Colour (plus stock) A4 Screen Print.
Deliverables:
Design sheets.A4 Two Colour Screen Print - final design
Final printed book jacket design
Blog.
Supporting Resources:
Title:CoverAuthor: Peter Mendelsund
Publisher: powerHouse Books
ISBN-10: 1576876675
Title: By Its Cover: Modern American Book Cover Design
Author: Ned Drew
Publisher: Princeton Architectural Press
ISBN-10: 1568984979
Title: Penguin by Design: A Cover Story 1935-2005
Author: Phil Baines
Publisher: Allen Lane
ISBN-10: 0713998393
Title: Chip Kidd: Book One: Work: 1986-2006
Author: Chip Kidd
Publisher: Rizzoli
ISBN-10: 0847827852
Deadline: 2nd March 2015
My understanding of the brief:
For this brief I understand I have to produce a two colour screen printed book cover, including front, back and spine, as well as any flaps if it is going to be a dust jacket. This design must also work as a stand alone poster as well for the exhibition at Leeds Central Library. For this I must identify a message I want to communicate within the cover, which may be a common feature of the author, cover designer and content of the book itself. I must also undertake extensive research into the technicalities of publishing, existing book cover designs, book cover designers as well as the designer for the original book cover, and any other designers or artists whose work I feel is related to or has inspired my own designs. For the outcomes I must produce a two colour screen print, design sheets showcasing my research, experimentation and development ideas, as well as my final printed book cover, and also blog posts demonstrating all the research and experimentation I have undertaken for this brief.
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