OUGD406 STUDIO BRIEF 3 - COLLABORATIVE PRACTICE - LEEDS LIBRARY EXHIBITION BRANDING BRIEFING

Studio Brief
Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the Book cover exhibition at Leeds Library.

Create an engaging, identity and promotional campaign for the Book cover Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?

Background

Considerations you should be aware of and include are:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites

Restrictions:
- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.

Mandatory Requirements

Documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice. Organisation, planning and presentation for a 15 minute pitch of your ideas and concept

Deliverables

15 minute pitch/presentation of your proposal
Mock-ups of key pieces of print/digital collateral
Evidence and documentation of collaborative practice

DEADLINE: 20th April 2015

My understanding of the brief

As part of a team we must produce the branding for the book exhibition at Leeds Central Library, and redesign it's identity as well, including signage, name tags, opening night invitations etc. As a team we must manage our time effectively and work together as a team to produce these outcomes. We need to think about the exhibition space itself and the architecture of the building, as this could influence our designs. We should also think about the exhibits as well, as this could inform the content of the designs and advertisements we produce for the exhibition. We must produce a 15 minute presentation detailing our ideas and designs for the exhibition branding, competing against the other teams on the course to actually have our designs used for the exhibition at Leeds Central Library.