OUGD504 STUDIO BRIEF ONE - RESEARCH

Ipek Eris

These city icons by Ipek Eris, created for the Turkish embassy in Zimbabwe, are very minimalist and linear, with only simple lines making up with illustrations. I find it interesting how the illustrations themselves are only line, with no fill, so the background colour can be clearly seen behind them, making them look a little like stamps. The simplicity of these illustrations is something I want to take to my illustrations, so they aren't over complicated and are easy to understand, giving the most information away with the fewest details possible.

Studio-JQ

Studio-JQ is a global design and brand consultancy agency based in Bristol, which has created this 'spin off' project inspired by their work on TOMMY X NADAL. What attracted me to this piece was the simplicity of the illustrations and the pattern that is created by them. This is something that I want to create for the back cover of my leaflet, incorporating the main illustrations from the content and producing an interesting pattern with them. The colours have been kept very minimal so that the pattern isn't confusing, as a lot of the space is filly with illustration. This is something I should keep in mind when creating my pattern, not to let it get too overcrowded.

Dani V Sanchez & El Autobus - Jucy Lu

These two designers rebranded Jucy Lu, a cold-pressed fruit juice and health food shop, in a simple yet hand crafter way. The illustrations on these bottles are similar to the past two illustrations I have researched, in that they are simple linear drawings with no fill, so that background, in this case beautifully coloured fruit juices, can be seen popping through. The difference with these illustrations though is that they are a lot more hand drawn, rather than constructed on Illustrator. This gives the brand a more organic, natural feel, whilst still appearing minimal. This is definitely something I want to achieve in my leaflet, looking minimal yet hand crafted, so their personality isn't lost, as is often the case with digitally created designs.

NEXT 2015: Corcoran Thesis Exhibition 2015

This is the logo for the NEXT 2015 exhibition, which I thought the colour ways for was really interesting, as it starts off in a dark purple and evolved into a green shade, the colours changing with the lines that create it. It has a very calming and fluid appearance, something that I would like to apply to my leaflet, to show the stages of emotions you go through in a project in a calming colour.

I am going to take this research into consideration when I produce my own leaflet, to ensure my illustrations are minimal and to the point, but all have the same aesthetic. I should also choose my colours carefully to ensure I reflect the kind of atmosphere I am aiming for on the reader.