Taking my initial sketches into Illustrator and Photoshop I started off by finding actual typefaces which I could use for my logotype, to create a more clean cut appearance.
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| The inspiration for my typeface choice was Alexa Chung's IT book, the cursive font used for her name shown here. I like the simplicity of the cursive typeface, how all the letterforms are joined together, creating a flowing appearance. The simple constant stroke weight throughout also creates a minimalist appearance, that appears simple and calm on the page. I experimented with lots of different typefaces that I found on both Adobe Typekit and through other free online sources, trying to keep to the same script, hand written feel. A lot of the typefaces I found were quite elaborate, and I wanted something more simple, without all the intricate flairs. On the far bottom right corner is an italic serif typeface, Bodoni, which is different to all the other typefaces I used, however because of it's italic appearance, it still manages to look flowing, delicate and romantic. |
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I experimented with more serif typefaces, and a few other script typefaces as well, to see which looked classier, and more relevant to the appearance I think the book will be produced in, and the style I imagine the logo in. I feel as though the serif typefaces look a bit too formal and forced, they don't look relaxed and carefree, as I imagine Charlotte Shane to be. The gadzook's on of the typefaces I chose made it really unique and interesting, as although it was a relatively standard serif typeface, these added details made it appear more thought about and considered. It also gave it a much more elegant appearance, which some of the other serif typefaces don't achieve, because they look too formal and planned, not as carefree.
I wanted to show more of the sex industry side of Charlotte's work and books, but in a subtle way, so I experimented with creating an LED appearance with some of the typefaces, which I found out how to do using a youtube tutorial. I first tried it on the italic Bodoni, however due to the varying weights, this didn't look very clear or resemble LED lighting, but more like a pink fuzzy effect I applied instead. I then tried it with more of the cursive, hand written style typefaces, more of the simpler ones, to see how this would work, and these look a lot more like actual LED lighting, with the even weighting and the more rounded, loopy appearance. I experimented with half LED style and half normal typeface, to represent the two sides of her working life, as a writer and a sex worker. I applied the more cursive typefaces in the LED style, and Bodoni italic in just it's regular style. I like the message I am trying to portray, as I feel this reflects Charlotte very effectively, however I am not sure how it works aesthetically, as I feel it may look a bit too lumped together and mis matched. |
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| Not wanting to abandon my hand written experiments, I uploaded onto onto Photoshop and removed all of the background, then uploaded it to Illustrator and image traced it using the black and white logo option. It has came out a lot messier than the initial sketches, due to Illustrator simplifying the illustration, and missing out some of the detail. I then tried using the pen tool to trace the lettering, to see if this would produce a cleaner effect, however this just created a lack of depth to the writing, all being the same weight, so it didn't really reflect hand writing effectively. I also experimented with tracing the outline of the letterform "P" using first the pen tool and then the pencil tool, to see if it would look better vectorised, however this makes it look worse somehow, much more forced. |
After this experimentation I am unsure which direction I will pursue, although hopefully the interim critiques will help me to get my peers opinions on which they think works best and why, to give me some guidance.
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