Sunday, 29 November 2015

OUGD504 STUDIO BRIEF THREE - PRODUCTION

In studio
Binding
Saddle stitch binding with a two book publication. This was done by hand marking out the spacing for the stitches, and making the stitch holes using an awl, then sewing the thread through using a standard sewing needle.
Stock
Natural sugar paper was used for the stock, as this was an affordable and very available option, and best fitted the needs of the publication. If there was a larger budget then G F Smith's Gmund Bier Weizen would of been used, which is much more what was wanted for this brief.
Printing
The publication was printed using the colleges standard double sided printer in the digital print resource, which is the only option for printing off books in the college. This printer, because it is pretty much a standard printer, doesn't have great print quality, not like the larger ink jet printers, and the colours don't come out as vibrant as they look on screen.
Cutting
The book was cut down to size using a heavy duty guillotine after it had been fully bound. In previous test prints the mistake had been made of cutting it down using a standard guillotine page by page before it had been bound, which resulted in it having to be cut down even more once it had been bound to neaten it off.
Digital production
The publication was produced using a combination of Illustrator, Photoshop and InDesign CC. Photoshop was used to manipulate the photographs to give them a duotone appearance. Illustrator was used to produce the leaf pattern and experiment with different layouts and appearances for the publication. InDesign was used to actually produce the publication itself, putting everything together into a complete book.
Print finishes
Print finishes however weren't really used, were experimented with, such as foiling, which worked very differently on different stock. This would of been used for the final publication on the belly band however with the removal of the front cover this white belly band wasn't used, and on the green belly band the foiling didn't come up clearly at all. Possible print finishes could include embossing and debossing of the title, and screen printing for the leaf pattern or title. These print finishes although feasible, would be quite time consuming, especially the debossing and embossing, and contain many steps.

Commercially
Binding
The binding would be a lot more structured, accurate and professional looking if done commercially, and would take a lot less time than hand binding it as well. As the publication is slightly too small to saddle stitch with two books, perfect binding or Japanese bind may be more appropriate, which are more suited to the size of the publication. All of these, especially perfect bind, are relatively simple and standard to produce commercially, as a large majority of commercially produced books are perfect bound.
Stock
If commercially produced there would be a much larger range of stock to choose from. Generally the printers stock a large amount, and have sample books they can order in stock from specifically for the publication. G F Smith's Gmund Bier Weizen stock would be used for this publication, as this is a higher quality stock that has all the qualities that is desired for this publication. Precision printers in Leeds stock G F Smith stock, and potentially this stock as well, so this could be a potential printers to use for this publication. They are also local and specialise in more artistic publications and experimental printing, so would be ideal for a art publication.
Printing
This publication could be printed using lithographs, as most of the photographs are duotone, so only two colours would be needed to print the photographs, and the the addition of the black for the text. Of course the leaves would have to be made one of the colours of the duotone photographs, which could alter the appearance slightly. Also there is the issue of the full colour photographs at the beginning of each chapter, this would need more colours to be printed, the whole CMYK colours would need to be used which would rule out the two duotone colours for the photographs. However it could be cheaper to print all of the book except for the full colour photographs using lithographs and then the full colour images using digital printers, as these are charged per page so with larger print runs this would be more costly, however if it was just a few pages in a publication then it wouldn't be too costly. However this would make the process more complicated for just one colour less on the lithograph printer.
Print finishes
Foiling and embossing and debossing would be a lot easier commercially, as there are specific machinery which roll out these printing finishes very easily.
Cutting
Cutting the publication could be done using die cutting, which cuts out the book in one go, and takes very little time. This is also a very accurate approach so each book would be cut exactly the same.
Digital production
This production method would be very similar to the studio production, using very similar pieces of software. The only difference is that a graphic designer would design the aesthetic of the publication, and then a developer would actually produce and design it following these aesthetics. This is mainly in larger companies, in smaller scales, which this publication would probably be produced, then the graphic designer would do everything, then send it to the printer to add the printing touches and send it off.

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