What were the strengths?
I feel as though comprehensive research has been undertaken for studio brief two, and I have successfully tackled researching an extremely broad topic, covering, if only briefly, a wide range of topics within it. I felt I have covered both sides of deforestation in studio brief two research, focusing mainly on the negative impacts of deforestation, but touching on things that are being done to slow down and prevent deforestation as well, such as changes to cattle ranching.
In studio brief one, I feel I have represented Brasilian culture accurately using the bright Brusho colours to create a fairly abstract, dynamic colour. For this brief I also completed it really early before the deadline, fitting in with the actual deadline for the brief, with the blogging and design boards, which allowed me to focus on studio brief two when the time came for it.
The outcomes for studio brief two are also appropriate for the target market, and feel represent deforestation and the rainforest in a positive manner rather than focusing on the doom and gloom aspect. This is more likely to incentivize people to pick up the guide or download the app, and start making a change, as the tone of voice isn't forceful or shameful.
What were the weaknesses?
For studio brief one I wish I had done more research initially into what constitutes a bank note aesthetically, so that I could of applied this to my own banknote designs so they would look more realistic. More design consideration should of been undertook into the aesthetic of the final banknote, with the text and image combined, to ensure a more realistic and "full" design. I don't think I did enough research into artistic styles of existing bank notes either, which in hindsight would of allowed for a more proficient final design.
The binding method for studio brief two guide also had flaws, with the thread covering up the title on the middle content spread. This could of been avoided but thinking ahead, and possibly finding different ways of still saddle stitch binding but that doesn't cover the text. The front cover stock of the guide ideally should of been recycled stock, to fit in with the sustainability of the guide. This could of been avoided with future planning when purchasing the stock initially.
I didn't concentrate on the outcome aspect of studio brief two enough at the start, but kept on researching instead, which resulted in me having to rush and finish the outcomes in the last 2 weeks or so before the deadline, which really isn't ideal, and has resulted in things being missed that I would of liked to of done, and not having enough time to take my time with the outcomes. Not being able to decide on what specific direction to take the research and final outcomes due to the topic being so broad also delayed me in my progress by a good few days, as I was just going round in circled not really being able to focus on one point because the topic was so broad, and I wanted to cover everything but that is just impossible.
What would I do differently?
I would of come up with a research question, similar to COP, which was quite specific, to ensure that my research was much more focused and I could go into more depth with it, which would in turn make it easier to define final outcomes and target audiences. I would of liked to of spent more time on the design of the guide, thinking about different potential front covers, as I bought some green tracing paper I would of loved to experiment with. I would also of liked to refine my poster designs more, to make them more gender neutral, as at the moment they are leaning slightly towards feminine.
For studio brief one, I would of done a bit more research into what constitutes a bank note, what elements are included in it, and I would of referred back to this when I was designing my own bank notes, to ensure they look more realistic and have all the content on there. I would also of experimented more with the final banknote designs digitally before going ahead and screen printing, to ensure that I am completely happy with the outcome first.
What have I learned?
I have learnt that planning ahead is key to ensure everything goes smoothly and you can do what you want to do without so many hiccups. This can also save you time and money as well, which is crucial when time is of the essence. I also learnt that when researching something, it's important to have a specific focus in mind initially to ensure the research itself is focused and has direction, and it also makes it less daunting as well. I have once again learnt that time management is crucial, and this is till something that I need to work on but it's definitely improving.
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