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| Current issue of Intern magazine |
"We believe that young people are the future"
"We publish a variety of content for and by the creative youth"
- A friend of his bought "Boat" magazine (which I recently analysed for another module and LOVED), which inspired him this this could be something he might like a career in.
- Dudson did an internship at Domus, a Milan design and architecture magazine, for 2 months. He didn't speak Italian, and still doesn't.
- He also did a 7 month internship at Boat magazine in London. It was unpaid and he had to work in a pub to pay for living, crashed on friends sofas, and cycled everywhere. Boat magazine in fact worked as a marketing tool for Boat Creative Studio.
- However internships hadn't made Dudson anymore employable, so he thought what if he made his own magazine.
- He used Kickstarter, which he found in Milan applied to product design, to get some money
- Intern picked up a lot of press (mainly in the US) during the Kickstarter campaign
- Interns working on the Black Swan movie sued Warner Bro's just before the Kickstarter campaign came out, which helped the magazine to gain traction as it got caught up in the intern mess.
- Intern works with around 40 contributors from around the world to gain varied perspectives.
- They plan to expand to podcasts, videos, events, and a wider range of products.
- Things that have a comedic take on things in important to Intern.
- You can submit work to intern at j.mp/YoureGreat
The Task:
- To create our own independant magazine in groups, thinking about the concept, audience, aesthetic, strategy, lifespan and progression. Alec also gave us a long list of existing independant magazines of all different categories to have a look at and take inspiration from.
I was in a group with 3 other people, and together we came up with an idea.
Concept:
- Games - board, card, digital, tamagotchi, mind, practical
- How people engage in 'play'
- A magazine that explores human engagement in play
- Content - Gamers, makers and creators, designers, collectors, game addiction, psychology of gaming, production, culture aspect - country specific
Audience:
- Not making it too nerdy gamer
- Young adults - think that the more vintage are 'cool', interested in games as a whole, interested in new tech, 18-30's, people who are interested in well designed publications
Aesthetic:
- Abstract
- Bold
- Minimal
- Contemporary
- Playful, fun
- Front cover zoomed in graphic aspect of theme - game of guessing what the issue is about
- Names - Play, GG, one up - 1up, 1^, Manual, "it's all fun and games" tagline
Strategy:
- Crowdfunding (kickstarter)
- Open submissions
- Source specific content
- Each issue has a different theme
- Price of issues reflects amount of content and cost of production - being £10-20
- Distribution - subscription, in independant bookshops, game shops, arcades, festivals
- Quarterly frequency - heaps of content in each issue
- Markets - People interested in games, creatives that like nicely designed things
- Advertisements fit in with the aesthetic and content of the magazine - relevant, targeting audience
Lifespan:
- FOREVER
- Plenty of games to cover, there's always going to be content as new games are released or there's a new trend.
Progression:
- Create our own games
- Marketing games
- Advertising games
- Merchandise
- Free trials of games
- Social media - YouTube channel - Get ££ for lots of followers/views
- Internationally published, perhaps a country specific section for each country
- Workshops - new, exclusive games
- Events - Supported by leading brands e.g Nike, flow of continuous money, anniversary of key games, celebrating the art of play, local events incentives - focus on variety of games - e.g conkers and board games
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| We created a mock up front cover for the magazine, to show what it would look like. We went for a playful aesthetic with the title, which would stay the same on every issue. The rounded typeface also keeps it your and fresh. This is the marble issue, and the shapes and general colours of marbles are shown, although you might not guess what they are unless you read the title. The background is a simple shade of light grey to allow the colours to really pop. |
Pitch presentation:
Summary:
This was such an interesting and inspiring talk and workshop, and which I thoroughly enjoyed taking part in. It was so interesting to see how Alec came about creating his own magazine, and it made me much more confident about my career, as initially he did his degree and masters in Sociology, nothing design related at all. It also showed me that creating your own magazine from scratch is also possible, and you don't need a lot of money or experience to do it an be successful. It was also really interesting coming up with this magazine, as I never would of thought to produce a games magazine, as I hate video games at least, however when we got to thinking about it, there really isn't anything out there showing games in a 'designery' light like there is food, travel etc, so there's a great market for this, and could potentially be really successful if we were every to produce it.
All in all, fabulous!
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