Tuesday, 7 October 2014

OUGD404 DESIGN PRINCIPLES - STUDIO BRIEF 1 - WHAT IS VISUAL LITERACY? BRIEFING

STUDIO BRIEF
You will be introduced to a range of fundamental Design Principles including the anatomy of type, colour theory, frame & format, Type and Grid all of which will inform your emerging understanding of the building blocks of Graphic Design.
Using these sessions and the related tasks as a starting point , develop an increasingly independent investigation into the principles that are introduced. You should document and evaluate your practical research thoroughly on your Studio Practice Blog.

CONSIDERATIONS
All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another. In order to understand that language all members of that group must learn the principles, vocabulary and grammar in order to use and understand it.
Visual language provides the visual vocabulary for graphic design. As with all languages it is based on principles and rules which need to be understood in order to effectively communicate ideas, concepts and messages.

MANDATORY REQUIREMENTS
All practical development and investigation should be documented on your Studio Practice blog and labeled OUGD404 plus the relevant task number.
Any research in to contextual references relating to sessions, tasks and briefs should be posted to your Studio Practice blog and labelled OUGD404 plus the relevant task number (where necessary).

DELIVERABLES
A body of work produced in response to set tasks documented on your Studio blogs.
Evidence of independent investigation into Design principles of Type, Image, Layout, Composition and Colour as briefed.
Resolutions to set tasks.

DEADLINE: 22 APRIL 2015

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