OUGD403 - STUDIO BRIEF 4 - DIGITALISING MY DESIGNS

Following my interim critiques I started creating my ideas digitally, and building on the feedback I was given. I didn't choose to develop all of my ideas, as some of them I thought weren't that effective and knew I wasn't going to use them, such as the road sign design and the "say no to cosmetic surgery" design. I thought there no point in developing them when I knew that my other designs worked better.

First of all I produced my Barbie proportions comparison idea digitally, as this was my favourite idea for my text and image poster. I am really not proud of the outcome of this piece, as my manipulation of the woman doesn't look professional at all, and where I tried to replace the colour it just looks really bad and patchy, and all one block colour instead of shaded. I also think that the caption colour doesn't stand out either, as it is too similar of a shade to the bright pink background. I don't think I will develop this idea any further, as I don't feel as though I am going to be able to effectively produce the woman in Barbie proportions, without it looking tacky and naff.

I also developed my plastic not to fantastic design, adding blood drops onto my original digitalised version. I think this works really well in making it appear more gory. I have also included a needle onto the top of one of the "l"'s, to have a reference to plastic surgery, which I think makes this even more obvious a message. I designed most of the drips for each individual letterform separately, however for some letterforms I have used the same drips more than once purely to save time.

Here I have simply digitalised my "don't go under the knife" initial designs, experimenting with the orientation of the paper and the colour of the knife and background. I think that the portrait orientation works best, as the space above and below the imagery lets this design breathe.

These are the same designs as previously, only I have added a drip of blood off the end of the knife, to make it more gruesome. To highlight the blood drop, I have had to make the knife colour a lighter shade, in order for the blood drop to be menacing and the richest tone possible. I also tried this design with a scalpel at a diagonal angle, as if it was slicing open the word don't. I don't think this conveys my message effectively however, due to the angle of the scalpel.

Here I have replaced the knife with scalpels at a horizontal angle and a needle as well, as I thought the needle worked best in my previous designs due to the complexity of the image. I also feel the needle works best here, as it makes this design slightly more complex so it isn't so basic. 

These are a selection of my original photographs I took of my friend for my bottle tops covering breasts design. I took a range of photographs at different angles, getting her to manipulate the bottles in different ways to see which worked best. I chose to take the photographs using full colour initially even though I was aware that I was only aloud to use two colours in my final piece, because I thought this would make it easier to manipulate the photographs on Photoshop later.

Here I have chosen one of the photographs shown above and changed the colours used in it using the duotone tool on Photoshop. I experimented with different shades of blue and green, as I thought this would get away from the traditional red associated with blood, and would look more like the colour of bottles instead. I really liked the dark blue colour, as I thought the richness of the blue worked really well. I then tried producing them using a more reddy colour, as I thought I should experiment with this as it would fit in better with the rest of my poster designs. I actually really liked this, and when I applied a filter to the image as you can see in the last photograph, I thought this was my best photograph so far. To make it even more bloody and gory I downloaded blood spatter paintbrushes for Photoshop off the internet and added blood spatters around the breasts and tummy, to make it look like her surgery has gone wrong. It took a while for me to get the blood spatters right, choosing the right brushes and applying them in the right places, so that it didn't look fake and unprofessional.