Monday, 10 November 2014

OUGD403 STUDIO BRIEF 4 - INTERIM CRITIQUES

Today we had our mid-brief critiques for our poster project, for our initial design ideas, and I feel I have gotten some really good feedback from them.

The main point that was raised was that in my designs it was really clear that they were all against plastic surgery, but there was no explanation as to why. My designs were basically just saying don't have plastic surgery, without giving an explanation. 

One of my peers commented that there needs to be more gore, as all of my designs are quite nice looking, I need to make the reasons why you shouldn't have plastic surgery clearer, and I could do this through adding more gore into my work, to show this, more blood. I could also show the health risks of having plastic surgery, for example botch plastic surgery jobs that have gone wrong, for example the woman with the really raised eyebrow off the film "Just go with it" with Adam Sandler and Jennifer Anniston, could be a good example, although not that gory, it's just funny. Next to it I could have the phrase "plastic surgery kills". It was also suggested that I could look at the packaging on cigarettes, as they often use graphic images of a smokers destroyed lungs, and have really bold and to the point text, for example "smoking kills". I could take this and put it onto plastic bottle labels for example. I could have a health warning on every plastic object for example, to show that inviting plastic into your life is damaging to your health, just the same as getting plastic surgery is damaging to your health. 
Someone said that to make my work more gory, I should take how if a human was the proportions of Barbie then their neck would snap from the weight and their knee caps would break, and there physically wouldn't be enough room for their organs, and produce a really graphic image of this, possibly include it in my design with Barbie in it. I could produce it as a woman with Barbie proportions breaking, or as Barbie herself breaking. 
It was also suggested that I could include someone whose face is really deformed from plastic surgery and dripping, with the caption "will this be you in 10 years?" below it, which would be a really shocking and horrific image, and fulfilling the gory criteria as well.
Botched the US show was suggested that I should watch for research purposes, which is about people who've had botch plastic surgery jobs who come in and top plastic surgeons fix them. I could take some imagery from this show and use it in my own work, or it could just be really helpful to watch to get inspiration for this project.
One of my peers also showed me how to manipulate a photograph of a person on Adobe Photoshop so that her proportions are changed easily to look like Barbie, which is a lot easier than how I have experimented with it. This could come in really useful for me if I choose the woman with Barbie's proportions poster design. 

All of these critiques feedback has been really useful to me, as it has guided me in a new direction for my designs, developing on them and strengthening my message.

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