For one of my poster designs I have came up with an idea where the meaning is in the typography itself, which is shown below.
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| The message is "don't go under the knife" and the image is of a knife with the word "don't" under it. This is a really simple image with a powerful meaning to it. |
I thought the whole idea of the meaning being within the typography and the positioning of elements really interesting, and when searching for the correct terminology for this technique, I came across the graphic designer Arun Raj, who has created a series of type only posters that are of this style exactly. Below are a selection of my favourite posters.
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| The word "sinking" actually appears to be sinking below the baseline. |
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| The "P" in "Jump" appears to be jumping at an angle above the rest of the letters. |
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| The second cross bar in the letter "F" in the word "Thief" have been stolen. |
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| The "N" in "Hang" is hanging onto the terminal of the letter "A" below the baseline. |
These designs are so simple yet effective, and very contemporary, and are of the same style I hope my posters result in, only with a bit of added imagery. This project was produced just for fun, and was inspired by Chermayeff & Geismar & Haviv's work, of which I have found one poster which is of a similar concept to this, shown below.
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| Robotic? by Chermayeff & Geismar & Haviv. |
This has been really useful to me, to help me expand on my wordplay poster, and have given me the idea to also possibly create details using typography to make a word in an image of a person for example, similar to Robotic?.
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