OUGD405 STUDIO BRIEF 1 - INITIAL IDEAS

Following my mind map of ideas, I started sketching out some designs for my backing papers.

Here I have experimented with the idea of circular foods and cooking equipment, such as the dial on scales, spoons, rolling pins, cupcakes and oranges. I thought about the shape of the frame, whether it's oval, circular or square, and also the positioning of the item, whether there are several items made into a circle as in the orange idea, or if the item fills up the whole of the backing paper, such as the cupcake design. I went for more of a birds eye view approach to taking the photographs, except for the scales, as this is when the items look the most round generally. This also means I don't have to worry about the background, all I'd have to do is ensure the surface is the right colour or pattern.

This is a continuation of my designs previously, where I experimented with eggs, both fried and raw eggs still in their shells. I tried an oval shaped frame with the egg filling the whole frame, however I think this will look a bit forced and not very aesthetically appealing.
The next idea I tried was inspired by the Infect Truth serious confectionary campaign by the American Legacy Foundation. I experimented with different facts about health and cake, actually being iced onto a cake, such as in one of their promotional photographs. I could include all different kinds of facts, a few of which I have bullet pointed on the page here.

This is the campaign poster that inspired me with the last idea mentioned. I initially found this poster in the book "The Stuff you can't bottle: Advertising for the Global Youth Market" by King Adz, and when Googling it, found that Roger Baldacci was the man who created this image, and several others for the Infect Truth campaign by the American Legacy Foundation. Truth campaigns to stop youths from smoking by showing them what's actually in cigarettes and other facts about smoking in any way possible, hence the cake. I think this is a really clever idea, and a really good way of getting a message out to the public. I could do this with foods, cigarettes, or as I'm producing backing paper for a photo frame, perhaps I could do something on models. But then comes the question that if I'm raising awareness of the harshness of the modelling industry, should my message really be shown on cake? Or would this be quite humorous as models generally have a strict diet that doesn't include gorging on cake.