When redesigning the logo, this was done on one persons computer, and then we all got copies of it so that we knew we would all be using the same logo and colours, to minimise variation as well.
File sharing:
This is the file that we all shared, which contained everything we would need to produce our outcomes, the logo with and without outlines, just the text from the logo and just the shape, both block colour and outlines, and also a swatch of the cream colour we will be using as well.
Name Plaques:
I used the shape of the logo as the actual shape of the name plaques, as I thought this would link the two together really well, and provide a solid shape to contain all my information in. I made sure to include the Leeds College of Art logo as well, so that it would be clear we are students there.
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| These were my four initial colour ways, and I asked my group members which ones they thought the best, and they all said that the second and fourth ones looked the best, but perhaps I could try the inverse of each one to see what that would look like as a pair, one for Level 4 and Level 5. |
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| These are the two pairs, which I then again presented to the rest of the group and they said that they preferred the first pair, as the colours are more bold, they thought it would stand out against the white walls in the exhibition better, and it is easier to distinguish between the two levels as well. |
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| These are designs for banners to hang on the outside of the library, promoting the exhibition from the outside. I wanted to mainly include the logo of the exhibition, but also tried a sphere design one as well as I thought this may work well as an accompanying banner, incorporating some of our other designs into the banners, although I didn't want it to be confusing which was the logo and which is just other designs for mainly aesthetics. I tried positioning the Leeds College of Art logo strategically so that it didn't look out of placed or just floating on the banner, but fit nicely into the design. |
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| I chose the mainly black logo for this banner as I thought the black would stand out stronger against the white colour of the banner than the cream would, although thinking about it I could have changed the banner colour although this didn't occur to me at the time, and I do quite like how the black contrasts with the white. I think this makes for a much stronger image than the cream would do. |
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| This is the sphere design on the banner, which I think works really nicely, with the sphere's just creeping in from the sides of the banner. This is a more complex design than the main logo, although I think with only snippets of the sphere on the banner this minimises the complexity, as well as with the black and white colour palette as well. |
And exterior banners:
I had quite a lot of trouble adding my designs to this banner mock up as I had to add in my own background to my design, which you don't normally have to do, so for a while I was stuck with the sample design still showing through. I figured out how to do it by consulting my team members to see if they had any better idea how to fix this.
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| These are reverse colour palettes of the same design, as I wanted to see how both would look on a banner. I think they both stand out really boldly, perhaps the black background one more so than the white background one, however I like the colour palette better on the white background design, as the white lights up the design making it appear less dark and lighter, lifting the design up. |
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| I also tried the same designs I used on the interior banners for the exterior ones as well, to see how these worked as a pair, perhaps to use for the exterior ones as well, to maintain the aesthetics, so not to be confusing. I think the main logo works really nicely, however the sphere does look a bit empty somehow next to the other design. I feel as though the sphere needed to be filled in the cream colour to add more substance to it. |
Indoor signage:
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| These are designs for the welcome signage when you walk into the exhibition, just saying a little bit about the exhibition and what it's all about, an introductory almost. I tried the varying different colour ways as I have previously for other signage designs, to see which colour combinations work best. I quite like the combination of colour, the mixing of the black and the cream as I think these two compliment each other, and the black helps to define the cream, making it appear stronger against the white background. I also experimented with the text inside the logo shape, as I thought this would help to save space, however I think this just looks too cramped, and the name of the exhibition itself not prominent enough. |
Final designs:
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| These are my final designs I have produced for the final presentation, collated together to show how they work as a collection. I chose the one introductory signage, two designs for indoor banners, and also a selection of outdoor banners as well. Also the name plaques as well, one for each level of the course. I think they all work really nicely as a unit, and the design aesthetic is continuous across all aspects of my designs, so that they are recognised as being for the same exhibition, not different ones. The only thing I think stands out is the sphere design, which does stand out as being different, but we have these in our poster designs as we thought it worked well on a larger scale, so wanted to continue using this imagery. |
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