Kickstarter is a web service for 'crowd funding' projects, products and businesses. Members of the public can pledge money towards projects ranging from music to technology to food. Your assignment for this week is to produce a logo design for a Kickstarter project of your choice. You will also consider and plan various branding strategies for your chosen project showing how your logo will enforce this brand.
Your logo will incorporate your knowledge of the project and it's creators having fully researched its origin. You will also consider carefully the market and or social context to which it belongs (e.g. music genre, locale, etc.).
Once you have developed and designed an effective logo you will demonstrate how this will appear on at least 2 deliverable elements (e.g. Poster, packaging, CD, advert, website, etc.).
Note:
It is recommended but not essential that you contact the owners of your chosen Kickstarter campaign for advice/feedback on your design. Experience gained in liaising with potential clients can be discussed in your PPP blog.
Considerations
There are many variations and contradictions about what makes an effective logo and of course these wil change depending on what or who the logo is for. Therefore it is important to commit to research about logo design as well as contextual aspects related to the project / product itself.What is branding? When presenting and submitting your work you must show evidence that you have considered possible branding strategies for your chosen project.
An effective logo must be able to work in the various branding contexts of a company or organisation therefore you must show that you have applied your logo to at least 2 deliverable elements (these could be print or digital).
Mandatory requirements
All research, development, experiments and decision-making should be documented in your studio practice blog with clearly labelled posts.Your design boards must include: summary of research, evolution of design ideas, final design, branding considerations, logo placed on deliverable elements.
All submitted work including your blog should be clearly labelled. Mislabelled or confusing work may result in depleted marks.
Your work must be accompanied by an evaluation of at least 500 words.
-A final logo design for your chosen project including images of your logo placed in various contexts.
-Design boards
-Studio practice blog
My Understanding of the Brief
For this brief I understand I should choose a campaign from Kickstarter and design a logo for this campaign. In doing this I should research into the campaign thoroughly to understand exactly what it is about, so that my logo is appropriate for it. It would also be beneficial to me to contact the person who is heading the campaign, to get their opinion about a potential logo for their campaign, what they would like their logo to look like, any colours or styles they would like. For my final logo, I should ensure it can be placed on several different deliverables, such as a book, bottles, a website, whatever is appropriate for the campaign itself. This research as development should be clearly labelled on my blog, and evaluated in 500 words upon completion.
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