The final logo could have many different production possibilities to it, depending on what kind out output is required. For example, if a book cover logo was to be produced commercially, then it would be designed and probably produced by a graphic designer, using the typeface that has been used for the final logo for this brief, and then manipulated to produce a finished logo. In a larger publishing company, a graphic designer may only design roughly the idea for the book cover and logo, and pass these onto a developer, who uses the ideas and basic designs for the book cover and logo and actually produce it.
The logo could be produced as a sign or wall art, and then may be produced using actual neon LED lighting, and so the design for this would have to be taken to a company which produces one off neon LED lighting. Of course in the studio for this brief it wasn't possible to actually produce neon LED lighting, only a digital example was able to be produced on Illustrator using blur tools, as creating these lights require a lot of knowledge and facilities which aren't available at LCA.
Neon LED lighting:
The original neon light consists of a glass tube holding a mixture of neon (99.5%) and argon gas. There are two electrodes, one positive and one negative, and when the voltage rises, an arc is formed between the two. Argon gas is used with other fluorescents as well, due to it's lower striking temperature. After the argon strikes an arc, the neon gas is heated and current is able to flow through it, ionizing more atoms as the current rises. A ballast is required to limit the current as resistance will carry on dropping as current rises.
Neon LED lights are often used to describe these fluorescent lights of all colours, not just neon. These kind of lights are termed Cold Cathode Fluorescent Lamp (CCFL), which can use a variety of different gases which produce different colours, such as Helium or Xenon. Mercury Vapor is often used today to create a wider range of colours.
Printing production techniques:
When the logo is produced on the book cover, it could be foil debossed or embossed, using a high quality black foil, which could produce a more high quality appearance but in a simple way, or simply just foiled alone as well. This would also add more texture to the front cover as well. The logo could also be screen printed onto the book cover or business cards, which may produce a more hand rendered approach as not every print will be identical. This would lessen the quality slightly, however would have the same effect as the foiling in that it would add texture to the page as the screen printed part would be slightly raised off the page.
All of the above printing techniques would be relatively easy to produce commercially, as special machinery exists for each method, foiling, screen printing, embossing and debossing, to make these processes time efficient and easy to produce on a large scale. Whereas to emboss and deboss in the studio at university, a stamp would have to be produced using either wood or metal, which would be cut out using the laser cutters, which have a limited range of materials they can cut into. these stamps would have to be hand placed onto each business card or book cover and pressed using the hydraulic press on the college campus, which produces a more high quality press than the hand presses. However on a smaller scale the detail may be hard to achieve from a typography only logo using college facilities, which would be much easier when produced commercially due to the advanced equipment available. Embossing, debossing and foiling in the studio are all very time consuming, as each one has to be done individually, especially the foiling, which has to be taken straight from the printer into the laminator, to ensure a high quality foil, and fed through several times as well to achieve the best result. This means that it can take hours to produce a range of foils, due to this lengthy process, and a lot of running back and forth between the computer, printer and laminator.
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