Only are committed to simplicity in their work, and are a digital design and brand consultancy. They are based in Leeds at Munro House.
Design for Screen
You don't need to code to be web designers, which is a common perception. Digital design is an increasingly fast paced industry, which is constantly evolving.
Design Process
1) Research (lots of it) - They sometimes create users for their target market, which they use to help make decisions in each stage of the project.
2) Wireframing - Sketches in black and white. Prototypes. Product testing.
3) Visual design - Take the framework and add a design to it. Using the wireframes as a frame for design.
4) Front-end - Developers working with you the designer. Must make sure what the developers are building matches what you want from your design and works in the way you designed it to.
Only use the software Microsoft Azure for creating wireframes for their designs.
As well as designing websites for brands, Only also design a secondary website which allows the brands to add new pages to their website, following guidelines, to maintain the appearance and structure of the original design.
Only design studio have created the brand identity for Design for Europe, and Lost Village festival.
Lost Village festival
Lost Village is a festival based on a village that was once lost and has now been found in the Lincolnshire woods.
The logo in the top left corner is based on the L and V from the name.
It is an eery, creepy, mysterious festival, and they didn't want to give too much away in the design of the branding and website.
Only created a hand drawn, sketchy typeface for the branding, and also a special typeface which they used sparingly in the branding, to add to the mystery of the festival.
They also created in illustrative, interactive map, which is simple to look at but there are things to discover within in.
The Brief
Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album
Business Objective
Increase sales of the album and ensure chart success
Marketing Objective
Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded market place
The role of the communications
Get fans of your chosen artist to pre-order the album and get involved in the campaign through sharing content with their network by creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity
Considerations
Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets.
Use mixed media — A combination of image, audio and video should be used to communicate your message.
Remember
This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards
Deliverables
Low-fidelity wireframes in an optional format. Design of a desktop and mobile version of your idea
My understanding of this brief
To design a campaign website for a specific band or artists latest music album, in order to get fans to pre-order the album, and get involved in the campaign throughout. This could mean releasing different elements at different stages throughout the campaign, as the website is live for only 4-6 weeks. The design of the website should work on both desktop/laptop size and also on mobile devices. The campaign should be appropriate globally, focusing on key countries such as Australis, USA, UK, Germany and France, and promote key stages of the campaign, such as signings, appearances and shows.
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