OUGD505 STUDIO BRIEF TWO - DESIGN THINKING & DEVELOPMENT STUDY TASK

Design thinking is "putting the users need at the heart of the problem".
IBM do design thinking a lot.
The design process puts design thinking into action.
Understanding what the client needs and wants.

The Brief:
Consider how you might encourage a UK consumer to consider the eating of - acknowledged sustainable source of protein - insects.

 The aim was to put our ideas down on post it notes, and to put as many ideas down as possible, small or large or whatever comes to mind about insects in general, so that there isn't one overarching idea, but lots of smaller ideas.
Some of the things we put down were crispy, get the bug, BBQ, eco-friendly, natural, space effective, brown, easy to eat, tapas, part nibbles, grub, and protein.

We then organised the post it notes into different categories, to get some sort of organisation out of them, and to see what the main areas are, which will help us come to a final idea.

Food products.

Aesthetic.

Slogans and places it could be sold.

Environmental factors.

Organised into one sheet.

Continued organisation.

After organising all of our ideas, we came to the conclusion that a Bug restaurant would be the best option to get people eating bugs. Our idea was to make it like a tapas style restaurant, where you can choose each stage of your meal, tailoring it to exactly what you want. This will give people a bit of comfort that they know exactly what's going into their meal, and that it contains things that they like.

Evaluation:
This workshop was really useful to give me a more in depth way of looking at a brief, and analysing it in more detail as to what the client needs, rather than what you want to produce. It also showed me to explore loads of options first, then narrow them down, rather than having an idea in my head and just going with it. This will be helpful when finishing off my research for this brief and deciding what practical outcome to produce.