Tuesday, 4 November 2014

OUGD403 STUDIO BRIEF 4 - MIND MAP

To start off this brief I produced a mind map of all my design ideas that I could develop further, or ideas that just came to mind but would never actually work.


One of my ideas is to do with wordplay, with an illustration of a knife with the word “DON’T” below it, meaning “don’t go under the knife”. I feel this is a really powerful and strong image, one that is simple and sleek yet informative. 
An idea for the image only poster I had was of a woman with dashed lines on her face where the surgery is going to be performed, inside a road sign, the circular one with a line through it, used to show no cycling in this lane for example. This suggests how plastic surgery is forbidden, you can’t get it. 
I also had the idea of a woman with a dripping face, kind of like Hang Mioku, with her eye ball sockets just falling down her cheeks, her nose all wonky and an eyebrow vertical down the side of her face perhaps. This would be a really striking image, but would be quite hard to produce and I’m not sure how to create such an image right now. 
I could also have a Barbie doll standing next to a woman with Barbie doll proportions, very distorted, with the message “the grass isn’t always greener on the other side” next to it, to suggest that although you might want to look like Barbie, or be perfect, that’s not realistic and isn’t always as attractive as you think it’s going to be. 
An idea I have for the text only poster is “Abstinence is key”, meaning that you have to just say no to plastic surgery, the act of saying no is the key to not getting your body ruined. 
Another idea I had is of a woman with half of her body revealing machinery underneath her skin, to suggest that if you get plastic surgery, you’re no longer a woman but a machine. I could also use plastic bottles instead of machinery as this could be more relevant to plastic surgery, that if you get it you will be made of plastic not flesh. 
I also had the idea of a topless woman with the top half of plastic bottles covering her breasts, which suggests that if you get breast implants your boobs are just like plastic bottles, you now have plastic bottles for flesh. This could be part of a really good collaboration project with photography.
Finally, I thought the phrase “plastic not-so fantastic” was pretty catchy, a twist on the "Barbie girl" theme tune, which suggests that although Barbie is made out of plastic and she is seemingly beautiful and fantastic being plastic, this doesn’t apply to actual human beings, that being plastic and fake like a Barbie doll won’t make you a beautiful person.

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